Facebook 变脸

11 十二月 2008 Under: 动态市场

在几个月前Facebook的重新设计了主页,并改变其口号,以简化新用户注册。

现在,他们正在测试一种更简单界面-而不是把事情开始要求您的姓名,电子邮件,密码,性别和生日,您管理您的真实姓名。如果转换率上升,预计这将推广到每一个人。

Facebook是也迅速缩小差距在美国MySpace的使用诉。脸谱,成为全球最大的社交网络去年4月,当他们超越供应。

MySpace的继续占主导地位的美国,每月7500万访问者(雅虎) 。一年前, Facebook的刚刚3500万每月美国客人相比, MySpace的6900万美元,这意味着MySpace的两倍左右大小的脸谱在美国两个月前Facebook的已上升到40万用户,和MySpace已 增加到75个万美元,所以比仍徘徊在50 % ( 53 %是准确的) 。

但是,在过去两个月里脸谱已经增加了近1000万美国用户每月,激增至5000万美国客人在11月。 MySpace已经保持稳定,但现在Facebook的2 / 3大小的MySpace在美国

如果Facebook的增长速度诉MySpace的美国继续,他们会超越他们明年的某个时候。

Just a couple of months ago Facebook redesigned its home page and changed its tagline to simplify new user signups.

Now they’re testing an even simpler interface – instead of getting things started by asking for your name, email, password, sex and birthday, all you have to manage is your actual name. If conversions go up, expect this to be rolled out to everyone.

Facebook is also quickly closing the gap in U.S. usage v. MySpace. Facebook became the largest worldwide social network last April, when they overtook MySpace.

MySpace continues to dominate in the U.S., with 75 million monthly visitors (Comscore). A year ago Facebook had just 35 million monthly U.S. visitors, compared to MySpace’s 69 million, meaning MySpace was about twice the size of Facebook in the U.S. Two months ago Facebook had risen to just 40 million users, and MySpace had grown to 75 million, so the ratio was still hovering around 50% (53% to be exact).

But in the last two months Facebook has added nearly 10 million monthly U.S. users, surging to 50 million U.S. visitors in November. MySpace has stayed steady, but the Facebook is now 2/3 the size of MySpace in the U.S.

If Facebook’s growth rate v. MySpace in the U.S. continues, they’ll overtake them sometime next year.

Techcrush

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1 则回应给 “Facebook 变脸”

  1. Kert 说:

    Appreciation for this inofrmaoitn is over 9000-thank you!

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